Employer Branding

Show candidates what your workplace, teams and roles are actually like, through the people who work there.

An employer branding video introduces employees, teams and working environments through interviews and footage of everyday work. It can show different roles, career paths and development opportunities, and can focus on one department, a professional group, an apprenticeship programme or the organisation as a whole.

What the video can cover

• Employee stories and role-based interviews
• Day-to-day work and team collaboration
• Workplace culture and management approach
• Training, career paths and development
• Apprentice, graduate and trainee perspectives
• Facilities, equipment and working environments

Typical applications

• Careers pages and recruitment campaigns
• LinkedIn and other recruitment channels
• Job fairs and university events
• Welcome and onboarding communication
• Internal communication about teams and roles

How it can be used

One production can provide a main employer branding video together with shorter employee stories, role-specific clips and social media cut-downs.