Product Demonstrations & Launch
Introduce a new product, or explain an existing one, in a way that shows what it does and where it fits.
A product demonstration or launch video presents the product in use, in the environment it was designed for. It combines application footage, close-ups of key features and clear technical information, so that customers, distributors and internal sales teams can see what the product does, what need it addresses and where it sits in the range.
What the video can cover
- Product overview, positioning and key features
- Use in real applications and working environments
- What is new compared with previous versions or conventional methods
- Technical details and specifications
- Installation, setup and handling
Typical applications
- Product launches and announcements
- Product pages and online catalogues
- Sales team and distributor enablement
- Trade fairs and customer events
- LinkedIn, email and other digital campaigns
How it can be used
A launch video can be supplemented with teasers, shorter feature clips and format-specific cut-downs for different channels, with subtitles or voice-over versions prepared for each target market.